3. We cater to LOTS of dietary requirements and are suitable for anyone!
TASTE was always at the heart of our snack development. The amount of free from snacks I’ve tried that lack flavour is frightening! This was the feedback from the initial market research we carried out too. I wanted to ensure we developed a product that anyone could eat – regardless of dietary requirement or lifestyle choice.
This was a complete challenge and when we are pitching the product to most people, highlighting that our Cookie Buttons cater to LOTS of diets – gluten free, vegan, nut free, soya free, use all natural ingredients, no refined sugars, are less than 100 calories per pack, and are low FODMAP certified – first in the UK for IBS and gut health – the question we ALWAYS get is “well what’s in it then?!”
After lots of trials, we cracked it! Looking at our 5 star reviews, the overall feedback on taste is that our Cookie Buttons are really flavoursome, pack a punch, and are moreish – and I can’t think of better words to describe our delicious “wee” crunchy cookies! For a small biscuit, they really are YUMMY and that’s when we decided to develop our slogan and play on the ‘FOD’ in our name – not only are we the first UK snack brand to break into the low FODMAP space, we also create products that don’t compromise on taste – Full On Deliciousness!